Using Adwords Rules to Automate Keywords

Adwords can be outrageously time consuming for business owners. Learning the difference between CPC, CTR, how to set up conversion tracking, digging through data to find actionable trends — it’s …

6 Advertising Action Items

For family lawyers, January is probably one of your biggest (if not the biggest) money months. The clients flow freely, and things are good. But you’re probably not getting everything …

Adding Income Targeting in Google Adwords

This year, Google Adwords added demographic targeting to their location targeting options. This allows advertisers to selectively target users based on a few factors, but most importantly, income. In the …

I’m not ready to start advertising

“I don’t think I have enough content on my site” “I’ve been burned before, and this is expensive” “It’s too expensive for me right now” It’s a difficult cliff to …