The 3 Things Your PPC Campaign is Missing in 2017
In 2014 I wrote this post about a couple of things I had noticed most lawyers were missing in their online advertising campaigns (both Facebook and Adwords). Some of this …
The Ad Blog
Maximizing Miles & Points Earnings for Online Marketing
If you’re familiar with blogs like The Points Guy or forums like Flyertalk, points & miles are likely not news to you, but if you’re not a forum geek like …
Using Adwords Rules to Automate Keywords
Adwords can be outrageously time consuming for business owners. Learning the difference between CPC, CTR, how to set up conversion tracking, digging through data to find actionable trends — it’s …
Google Adwords Innovation Keynote
Yesterday morning was the Google Adwords & Analytics Keynote. Google announced some big new changes to Adwords and Analytics, and here I’ll cover the ones that are most likely to …
Maximizing Adwords Extensions – Part 2
In my last post, I covered the different types of Adwords extensions Google offers. You can check those out here. Now, I’ll cover how to set up extensions in your …