In 2014 I wrote this post about a couple of things I had noticed most lawyers were missing in their online advertising campaigns (both Facebook and Adwords). Some of this …
Adwords can be outrageously time consuming for business owners. Learning the difference between CPC, CTR, how to set up conversion tracking, digging through data to find actionable trends — it’s …
Yesterday morning was the Google Adwords & Analytics Keynote. Google announced some big new changes to Adwords and Analytics, and here I’ll cover the ones that are most likely to …
This year, Google Adwords added demographic targeting to their location targeting options. This allows advertisers to selectively target users based on a few factors, but most importantly, income. In the …
This week I’ve published a new whitepaper, The 5 Page Guide to Remarketing. I released it on Wednesday, but today I’m doing a full launch. Here’s the link to download …