The 3 Things Your PPC Campaign is Missing in 2017
In 2014 I wrote this post about a couple of things I had noticed most lawyers were missing in their online advertising campaigns (both Facebook and Adwords). Some of this …
Using Adwords Rules to Automate Keywords
Adwords can be outrageously time consuming for business owners. Learning the difference between CPC, CTR, how to set up conversion tracking, digging through data to find actionable trends — it’s …
Google Adwords Innovation Keynote
Yesterday morning was the Google Adwords & Analytics Keynote. Google announced some big new changes to Adwords and Analytics, and here I’ll cover the ones that are most likely to …
Adding Income Targeting in Google Adwords
This year, Google Adwords added demographic targeting to their location targeting options. This allows advertisers to selectively target users based on a few factors, but most importantly, income. In the …
The 5 Page Guide to Remarketing
This week I’ve published a new whitepaper, The 5 Page Guide to Remarketing. I released it on Wednesday, but today I’m doing a full launch. Here’s the link to download …