For many legal marketing campaigns, targeting users based on income level is not just important, but absolutely critical. Whether you need the targeting due to the type of law you practice and the services you provide, or it could be because your pedigree as an attorney makes your pricing cost prohibitive for many consumers, income targeting can help you filter out a huge number of users that aren’t ideal clients for your firm.

In the videos below, I’ll show you how to set up income targeting for your PPC ads.

As always, it’s important to define your ideal client persona or story before you start marketing, and particularly before you set up your targeting. It’s also good to keep your average client in mind (rely on your data! If you don’t have data, set up a system to manage your clients!).

Income targeting for Google Ads

Income targeting for Facebook Ads