# Rosen Advertising: expanded site summary Canonical site: https://rosenadvertising.com/ Reviewed: 2026-08-22 Audience: law firms and legal marketers in the United States. ## Agency Rosen Advertising specializes in online marketing for law firms. The site describes services spanning AI and automation, local SEO, paid advertising, and marketing consulting. The stated goal is to help firms improve client experience, generate more leads, reduce back-office work, increase intake capacity, and systemize marketing. The agency says its work has focused primarily on family law firms for more than 10 years. It also describes a market-exclusivity policy intended to avoid working with a client's competitors. Toby Rosen is the person clients work with directly; the site states that he has worked with law firms since 2012. Sources: - https://rosenadvertising.com/ - https://rosenadvertising.com/services/ - https://rosenadvertising.com/why-us/ ## Services ### Automation and AI The service focuses on using AI and automation in law-firm operations to improve client experience, reduce back-office hours, and increase intake capacity. Source: https://rosenadvertising.com/services/#service-automation-ai ### Local SEO The local SEO service focuses on completing a law firm's online presence so the firm can rank higher in local searches and generate more leads. Source: https://rosenadvertising.com/services/#service-local-seo ### Paid Advertising and Consulting The paid advertising and consulting service ranges from campaign troubleshooting to top-down marketing guidance and outsourced-CMO support. Source: https://rosenadvertising.com/services/#service-paid-advertising-consulting ## Free tools ### Legal AI Model Leaderboard The leaderboard ranks AI models for legal work using a 0–100 composite derived from the Artificial Analysis Legal Index. Its six displayed components are legal knowledge (35%), agentic knowledge work (25%), reasoning (15%), long-context performance (10%), non-hallucination (10%), and agentic customer interaction (5%). The page identifies Artificial Analysis as the underlying source and shows when its data was last fetched. Source: https://rosenadvertising.com/tools/llm-leaderboard/ Underlying data source: https://artificialanalysis.ai/models/capabilities/legal ### Law Firm AI Readiness Scorecard The scorecard is a free, browser-based assessment with 10 questions across five firm-operation areas: intake automation, lead follow-up, document and content generation, billing and operations, and client communications. It requires no email and returns an overall score, category scores, and recommended next steps. Source: https://rosenadvertising.com/tools/ai-scorecard/ ### Legal Ads CPL Calculator The calculator estimates the maximum cost per lead a law firm can realistically pay for Google Ads. Users enter what a signed case is worth, how many leads it takes to sign one, and how much of case value they can spend on acquisition; the tool returns a maximum viable CPL for legal advertising decisions. Source: https://rosenadvertising.com/tools/cpl-calculator/ ## Technical guide ### Email Authentication Setup The guide explains how to configure SPF, DKIM, and DMARC records for reliable email delivery. Its workflow is: 1. Add an SPF TXT record that identifies authorized mail servers, publish it at the root domain, and validate it. 2. Generate DKIM keys through the email provider, publish the public key at the provider's selector, validate it, and enable signing. 3. Create and publish a DMARC policy, starting with monitoring when appropriate, then validate the record. The exact values vary by domain and email provider; consult the full guide before changing DNS. Source: https://rosenadvertising.com/email-setup/ ## Client reviews The reviews page contains attributed testimonials from Dustin McCrary of McCraryLaw.com and James Wiesneth of Wiesneth Law. The testimonials discuss long-term marketing guidance, revenue growth, and PPC campaign support. Source: https://rosenadvertising.com/reviews/ ## Publication Legal Marketing 101 is Rosen Advertising's external publication about legal marketing, AI, automation, PPC, reviews, websites, intake, and related technology. Publication: https://rosenadvertising.substack.com/ Author profile: https://substack.com/@tobyrosen ## Entity links - Organization: Rosen Advertising - Website: https://rosenadvertising.com/ - LinkedIn: https://www.linkedin.com/company/rosenadvertising/ - YouTube: https://www.youtube.com/@rosenadvertising - Facebook: https://www.facebook.com/RosenAdvertising/ - Publication: https://rosenadvertising.substack.com/ For the concise index, see https://rosenadvertising.com/llms.txt