6 Advertising Action Items
For family lawyers, January is probably one of your biggest (if not the biggest) money months. The clients flow freely, and things are good. But you’re probably not getting everything …
Define Your Marketing Goals
Online marketing is fantastic. It’s cheaper, faster, more flexible. It often makes you much more money than offline marketing formats. And the data you get back from online marketing is …
Adding Income Targeting in Google Adwords
This year, Google Adwords added demographic targeting to their location targeting options. This allows advertisers to selectively target users based on a few factors, but most importantly, income. In the …
4 Key Benefits to Having Your Local SEO Set Up Correctly
Local SEO is a tricky thing. SEO, for that matter, is tricky. You can’t pick your keywords, add a bid, and show up on the search results page (there’s more …
When do I have to track conversions?
Conversion tracking is powerful. It is incredible for determining ROI. If you aren’t tracking the actions people take when they click on your ad, you are losing money. Just by …