Free Tool
A few quick questions. We'll show you what each lead is actually worth to your firm — and the most you can realistically pay to get one once payroll, overhead, and profit are accounted for.
Based on the LM101 article Three Numbers Your Ads Manager Doesn't Have.
How does your firm bill cases?
Pick the one that fits most of your matters.
What's your average case fee?
A typical flat fee for one signed matter.
What's your average settlement, and your cut?
We'll multiply the two to get your revenue per case.
How many new inquiries did you get last month?
Forms plus calls — every new prospective client who reached out.
And how many of those became clients?
Signed, paying clients from last month's inquiries.
A month with zero signed clients won't give a useful number — enter at least 1, or use a more typical month.
How does your firm's revenue break down? i These are industry-typical defaults for a law firm. The three always total 100% of your revenue — drag any one and the other two adjust. Push advertising up and it comes out of payroll and profit, which raises the most you can pay per lead.
A typical firm runs about 70% on payroll & overhead, leaving roughly 30% split between marketing and profit. We've set advertising at 18% — drag the sliders to match your firm. They stay balanced at 100%.
Total: 100%
Your numbers
Heads up: you entered more signed clients than inquiries, so we've capped the rate at 100% — double-check those two numbers.
Where each lead's value goes
At — per lead, every $1 you spend on ads brings back about — in revenue (— return).
Most firms have no idea what they're actually paying per lead — or whether it's above this line. If you want to find out, that's what we do. Talk to Rosen Advertising →